qi and it crowd, the only shows on tv. ever.

Section A Institutions: QI  

Institutional context for QI:

• QI is shown on  Dave. The brand identity of this channel is very manly and genial. A channel called 'Dave' certainly doesn't target anyone other than men with fragile masculinities. They changed from UKTV G2 (a very unmemorable and boring name) to Dave, an actual boring name, because "everyone knows a bloke called Dave"

 • Dave's mission statement is to 'inform, educate and entertain' and QI does all three

 • It's required to show re-runs at more obscure times, like 3:45am, which it does

 • The media channels’/stations’ target audiences is primarily 18-40 year old white men. This is reflected in its panel choice, that apart from the occasional female comedienne (usually Jo Brand), the panel is composed of middle aged white men. 

Section A Institutions: THE IT CROWD 

Institutional context for The IT Crowd:

• IT Crowd is shown on Channel 4. The brand identity of this channel is to provide TV for people who don't have enough of it. It's the fourth channel ever on British terrestrial TV after the Broadcasting Act of 1980. 

 • Channel 4's ethos is much in like with the BBC's; to inform, educate and entertain. But it's not AS popular so it can get away with some risk-taking. As such, they broadcast a show about a dysfunctional IT department of a company that explores nerd culture and growing technology. Still, it has a laugh track and its jokes are very obvious, but at least it's deviating from a norm. Big Bang theory did this later. 

 •  The media channels’/stations’ target audiences is EVERYONE. Literally it's the fourth channel on TV. By that logic, it's the fourth most popular, so it has to appeal to EVERYONE.