What most stands out about my first draft of the perfume advert, Sakura, stands out as being distinctively Japanese. My model, Harriet, wears a kimono and has chopsticks stuck through her hair bun, she poses in a Japanese fashion, and the cherry blossom on which she is positioned in front of is a notably Japanese tree, heavily referenced by Japanese culture. This cultural theme is carried consistently throughout the advert, and I cropped out any inconsistencies in the background, like parked cars and an Eddie.The font I used has remnants of a style of font used by many Oriental restaurants as I have noticed, so to use this font in my advert seems thematically consistent. It's positioned as the first thing you read if you were to read the advert in the course of a 'Z' shape; you start reading the title from the top, then you notice the in-focus cherry blossom in the top right, then you cast your eyes across the advertisement to the bottom of the advert, noticing the model, then horizontally to the bottom right, noticing the perfume. To be fair, I didn't structure the advert like this on purpose, I just noticed that my advert read in a 'Z' shape while I was writing this.
The slogan, 'totally kawaii' appeals to the niche audience of those internet-dwellers fully indulging in anime and other notable sectors of Japanese culture. It's informal, but formality isn't my target audiences main style. Kawaii has transcended the Japanese language and is now used by many non-Japanese people in colloquial English and American speak.
Overall, for a first design, it's pretty decent and I'm proud of what I've accomplished thusfar. It's worth working on it more to fully achieve the par of quality I set on my work.
