'Dolce and Gabbana' screenshots.

The video (above) is more about what she says and less about what is presented on screen. There are no extravagant and expensive set-pieces, it's all about the likeability and relateability of the main woman of this advert. Thusly, this one was particularly hard to pick out still images to analyse, but I tried by best.

In front of her face is, well, I don't know what it is. Maybe someone who does lighting or sound, or someone particularly interested in the technicality of film can tell me, but it's there to improve her appearance on screen in some way or another. What's notable is her complete lack of interest in such things. They can through whatever volume of make-up they want on her and it would still make little difference to who she really is. She can still talk and be charming and humanly, but she doesn't need any of this technical nonsense to do so. She's still the same person, even without looking like a polished mannequin.

In this still image, the lighting is set up so she looks like a superior being; one that sticks her head above the crowd with confidence. She's framed as a beautiful woman, obviously, but this is after she's given a witty monologue and been incredibly down-to-earth, considering how big a celebrity she is. This screenshot is Scarlet Johansen in celebrity form: beautiful, posing and well-lit. In real-life, you can't be posing and well-lit all the time, and we've seen her be a normal person without such things. It jarringly transitions from relatable, likeable and normal Scarlett Johansen, to beautiful, elegant and model Scarlett Johansen within seconds. She can pull off the high-wire act of being both simultaneously. But how?

Of course, with Dolce and Gabbana's anti-bacteria-smelling fluid in a fancy glass, you can become as fantastic and perfect as Scarlett Johansen within seconds. Right before this, she says 'I'm not looking for a million things, just that one perfect thing: love', and just as she says 'love', she puts the perfume on the table. Is this also implying that the aforementioned anti-bacteria-smelling fluid in a fancy glass will bring you love as well? Is the anti-bacteria-smelling fluid in a fancy glass the 'one perfect thing' or will it bring you that 'one perfect thing' somehow? The truth is, Scarlett Johansen was a good actress years before this perfume came out, so has this perfume increased her ability to do anything in whatever regard? I'm going to say no on this one, but you have the right to spend your money on whatever you like, be it coloured wax in a fancy tube, petrolatum and lanolin in a fancy container, or of course, anti-bacteria-smelling fluid in a fancy glass.